Illustration
Illustration

Сase overview:

“Selyanske” is a Ukrainian dairy brand that has combined tradition, quality, and consumer trust for over 30 years. It is a brand about authenticity — natural ingredients, care for the family, and pride in Ukrainian values.

Objective: To develop and implement a comprehensive promotion strategy that integrates content, advertising, and communication efforts to drive audience growth, brand awareness, and loyalty.

Six-month results:

Illustration
  • +2 664%

    Number of views

  • +16,8%

    Page reach

  • +11 344%

    Content engagement

  • +99%

    Number of followers

Сase overview:

“Selyanske” is a Ukrainian dairy brand that has combined tradition, quality, and consumer trust for over 30 years. It is a brand about authenticity — natural ingredients, care for the family, and pride in Ukrainian values.

Objective: To develop and implement a comprehensive promotion strategy that integrates content, advertising, and communication efforts to drive audience growth, brand awareness, and loyalty.

Six-month results:

Illustration
  • +2 664%

    Number of views

  • +16,8%

    Page reach

  • +11 344%

    Content engagement

  • +99%

    Number of followers

Сase overview:

“Selyanske” is a Ukrainian dairy brand that has combined tradition, quality, and consumer trust for over 30 years. It is a brand about authenticity — natural ingredients, care for the family, and pride in Ukrainian values.

Objective: To develop and implement a comprehensive promotion strategy that integrates content, advertising, and communication efforts to drive audience growth, brand awareness, and loyalty.

Six-month results:

Illustration
  • +2 664%

    Number of views

  • +16,8%

    Content engagement

  • +11 344%

    взаємодії з контентом:

  • +99%

    Number of followers

A systematic strategy was executed, encompassing every area of the brand’s communication:

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    ongoing targeted campaigns, constantly testing different audiences, ad formats, and messaging;

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    expanding high-performing advertising campaigns to strengthen outcomes and maintain consistent growth;

    Imported LayersCreated with Sketch.

    updating the content strategy to make the presentation more lively, emotional, and contemporary;

A systematic strategy was executed, encompassing every area of the brand’s communication:

    Imported LayersCreated with Sketch.

    ongoing targeted campaigns, constantly testing different audiences, ad formats, and messaging;

    Imported LayersCreated with Sketch.

    expanding high-performing advertising campaigns to strengthen outcomes and maintain consistent growth;

    Imported LayersCreated with Sketch.

    updating the content strategy to make the presentation more lively, emotional, and contemporary;

Illustration
Illustration
    Imported LayersCreated with Sketch.

    professional photo and video shoots of products that convey their naturalness, taste, and quality; 

    Imported LayersCreated with Sketch.

    authentic content — photos and videos featuring real people and everyday situations that bring the brand closer to the audience;

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    on-site production shoots that showcased the authenticity of processes and increased brand trust;

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    refreshed visual identity — vibrant, organized, mouthwatering, and distinctly branded;

    Imported LayersCreated with Sketch.

    testing diverse formats — StopMotion, AI content, contests, user-generated content, and brand videos.

    Imported LayersCreated with Sketch.

    professional photo and video shoots of products that convey their naturalness, taste, and quality;

    Imported LayersCreated with Sketch.

    authentic content — photos and videos featuring real people and everyday situations that bring the brand closer to the audience;

    Imported LayersCreated with Sketch.

    on-site production shoots that showcased the authenticity of processes and increased brand trust;

    Imported LayersCreated with Sketch.

    refreshed visual identity — vibrant, organized, mouthwatering, and distinctly branded;

    Imported LayersCreated with Sketch.

    testing diverse formats — StopMotion, AI content, contests, user-generated content, and brand videos.

Before

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Illustration

After

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Before

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Illustration

After

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Illustration

Thanks to a combination of high-quality content, professional visuals, and a well-planned advertising strategy, “Selyanske” achieved significant growth across all key metrics.
The brand became even closer to its audience, and its communication grew more modern, sincere, and emotional.