Illustration
Illustration

Сase overview:

Caparol is a paint and coatings brand from Germany with a long-standing presence in the Ukrainian market. It provides professional solutions for both interior and exterior projects and is known for its quality and reliability.

Objectives:
● Increase brand reach on Instagram
● Boost engagement within the target audience
● Achieve follower growth KPI

Results for the year

Illustration
  • +335%

    Page reach

  • +480%

    Profile visits

  • 10 000

    Number of followers — objective met
    Building an active community of professionals who engage with the brand

Сase overview:

Caparol is a paint and coatings brand from Germany with a long-standing presence in the Ukrainian market. It provides professional solutions for both interior and exterior projects and is known for its quality and reliability.

Objectives:
● Increase brand reach on Instagram
● Boost engagement within the target audience
● Achieve follower growth KPI

Results for the year

Illustration
  • +335%

    Page reach

  • +480%

    Profile visits

  • 10 000

    Number of followers — objective met
    Building an active community of professionals who engage with the brand

Сase overview:

Caparol is a paint and coatings brand from Germany with a long-standing presence in the Ukrainian market. It provides professional solutions for both interior and exterior projects and is known for its quality and reliability.

Objectives:
● Increase brand reach on Instagram● Boost engagement within the target audience● Achieve follower growth KPI

Results for the year

Illustration
  • +335% 

    Page reach

  • +480%

    Profile visits

  • 10 000 

    Number of followers — objective met
    Building an active community of professionals who engage with the brand

Starting point (at the start of collaboration):

    Focus on a niche professional audience: painters, craftsmen, and site supervisors.

    High standards of visual content and communication.

    The need to strengthen brand awareness on Instagram within the professional community.

Illustration
Illustration

Partnership format — full-service SMM

    Content strategy development

    Visual and written content

    Filming (including YouTube tutorials for professionals)

    Page management

    Promotion (targeted advertising)

Illustration
Illustration
Illustration

Starting point (at the start of collaboration):

    Focus on a niche professional audience: painters, craftsmen, and site supervisors.

    High standards of visual content and communication.

    The need to strengthen brand awareness on Instagram within the professional community.

Illustration
Illustration

Partnership format — full-service SMM

    Content strategy development

    Visual and written content

    Filming (including YouTube tutorials for professionals)

    Page management

    Promotion (targeted advertising)

Key tasks:

    Increase the brand’s reach on Instagram.

    Enhance engagement with the target audience.

    Reach the follower growth KPI.

Our approach:

    Established consistent communication, aligned with Caparol’s tone of voice and visual standards.

    Created content that is easy to understand and useful for professionals, including tips, tutorials, and project showcases.

    Leveraged instructional videos on YouTube to support Instagram promotion.

Illustration

Within clear brand guidelines, we successfully engaged a niche audience and achieved steady growth across all metrics.
The result — effective collaboration between Caparol’s marketing team and our agency, along with communication that truly resonates with the target audience.

Key tasks:

    Increase the brand’s reach on Instagram.

    Enhance engagement with the target audience.

    Reach the follower growth KPI.

Our approach:

    Established consistent communication, aligned with Caparol’s tone of voice and visual standards.

    Created content that is easy to understand and useful for professionals, including tips, tutorials, and project showcases.

    Leveraged instructional videos on YouTube to support Instagram promotion.

Illustration

Within clear brand guidelines, we successfully engaged a niche audience and achieved steady growth across all metrics.

The result — effective collaboration between Caparol’s marketing team and our agency, along with communication that truly resonates with the target audience.