Yashchuk Agency

Сase overview:

Caparol is a German paint and coatings brand with a long-standing presence in the Ukrainian market. It offers professional solutions for both interior and exterior projects and is well known for its quality and reliability.

Objectives:● Increase brand reach on Instagram.● Boost engagement within the target audience.● Achieve the KPI for follower growth.

Results for the year

+335%
Page reach
+480%
Profile visits
10 000
Number of followers — objective met
Building an active community of professionals who engage with the brand

Results for the year

+335%
Page reach
+480%
Profile visits
10 000
Number of followers — objective met
Building an active community of professionals who engage with the brand

Сase overview:

Caparol is a German paint and coatings brand with a long-standing presence in the Ukrainian market. It offers professional solutions for both interior and exterior projects and is well known for its quality and reliability.

Objectives:
● Increase brand reach on Instagram.
● Boost engagement within the target audience.
● Achieve the KPI for follower growth.

Results for the year

+335%
Page reach
+480%
Profile visits
10 000
Number of followers — objective met
Building an active community of professionals who engage with the brand

Partnership format — full-service SMM

Content strategy development

Visual and written content

Filming (including YouTube tutorials for professionals)

Page management

Promotion (targeted advertising)

+335%

Page reach

+480%

Profile visits

10 000

Number of followers — objective metBuilding an active community of professionals who engage with the brand

Results for the year

+335%

Page reach

+480%

Profile visits

10 000

Number of followers — objective metBuilding an active community of professionals who engage with the brand

+335%

Page reach

+480%

Profile visits

10 000

Number of followers — objective metBuilding an active community of professionals who engage with the brand

Focus on a niche professional audience: painters, craftsmen, and site supervisors.

High standards of visual content and communication.

The need to strengthen brand awareness on Instagram within the professional community.

Partnership format — full-service SMM

Content strategy development

Visual and written content

Filming (including YouTube tutorials for professionals)

Page management

Promotion (targeted advertising)

Focus on a niche professional audience: painters, craftsmen, and site supervisors.

High standards of visual content and communication.

The need to strengthen brand awareness on Instagram within the professional community.

Partnership format — full-service SMM

Content strategy development

Visual and written content

Filming (including YouTube tutorials for professionals)

Page management

Promotion (targeted advertising)

Increase the brand’s reach on Instagram.

Enhance engagement with the target audience.

Reach the follower growth KPI.

Established consistent communication, aligned with Caparol’s tone of voice and visual standards.

Created content that is easy to understand and useful for professionals, including tips, tutorials, and project showcases.

Leveraged instructional videos on YouTube to support Instagram promotion.

Increase the brand’s reach on Instagram.

Enhance engagement with the target audience.

Reach the follower growth KPI.

Established consistent communication, aligned with Caparol’s tone of voice and visual standards.

Created content that is easy to understand and useful for professionals, including tips, tutorials, and project showcases.

Leveraged instructional videos on YouTube to support Instagram promotion.

Number of followers — objective met
Building an active community of professionals who engage with the brand

Number of followers — objective met
Building an active community of professionals who engage with the brand

Number of followers — objective met
Building an active community of professionals who engage with the brand