Illustration
Illustration

Сase overview:

DeMira Professional – a Ukrainian brand creating professional products for beauty industry experts. Our range covers everything a stylist or brow artist needs – from vibrant hair colors to daily care essentials.

Objectives:● Make the brand more recognizable among beauty industry pros.● Create a loyal community of masters who love the brand.Drive higher engagement and meaningful interactions with our content

Results (over 2 years of collaboration)

Illustration
  • +100%

    Page reach

  • +100%

    Profile views

  • +3000

    Followers
    Creating an engaged community of makers who go beyond following the brand—they buy and spread the word about its products.
    Launching
    a chatbot with an integrated store, enabling the scaling of online sales.

Сase overview:

DeMira Professional – a Ukrainian brand creating professional products for beauty industry experts. Our range covers everything a stylist or brow artist needs – from vibrant hair colors to daily care essentials.

Objectives:
● Make the brand more recognizable among beauty industry pros.
● Create a loyal community of masters who love the brand.
● Drive higher engagement and meaningful interactions with our content

Results (over 2 years of collaboration)

Illustration
  • +100%

    Page reach

  • +100%

    Profile views

  • +3000

    Followers

    Creating
    an engaged community of makers who go beyond following the brand—they buy and spread the word about its products.

    Launching a
    chatbot with an integrated store, enabling the scaling of online sales.

Сase overview:

DeMira Professional – a Ukrainian brand creating professional products for beauty industry experts. Our range covers everything a stylist or brow artist needs – from vibrant hair colors to daily care essentials.

Objectives:
● Make the brand more recognizable among beauty industry pros.
● Create a loyal community of masters who love the brand.
● Drive higher engagement and meaningful interactions with our content

Results (over 2 years of collaboration)

Illustration
  • +100%

    Page reach

  • +100%

    Profile views

  • +3000

    Followers

    Creating
    an engaged community of makers who go beyond following the brand—they buy and spread the word about its products.

    Launching
    a chatbot with an integrated store, enabling the scaling of online sales.

Starting point (at the start of collaboration):

    Imported LayersCreated with Sketch.

    The Instagram page lacked consistency, style, and a clear concept.

    Imported LayersCreated with Sketch.

    Communication was chaotic, with no clear structure or targeted focus.

    Imported LayersCreated with Sketch.

    We need to create a recognizable visual identity and keep consistent engagement with the artisans.

Illustration
Illustration
Illustration
Illustration

Areas of focus:

    Imported LayersCreated with Sketch.

    Content — strategy, tone of voice, and visual concept.

    Imported LayersCreated with Sketch.

    Targeted advertising — consistent work with the artisan audience.

    Imported LayersCreated with Sketch.

    Collaborations with influencers in the beauty segment.

    Imported LayersCreated with Sketch.

    Shootings:● UGC (content from artisans)● EGC (content created with experts)● Creative product photos and videos

    Imported LayersCreated with Sketch.

    Development of a chatbot with an integrated store to automate sales and order collection.

Starting point (at the start of collaboration):

    Imported LayersCreated with Sketch.

    The Instagram page lacked consistency, style, and a clear concept.

    Imported LayersCreated with Sketch.

    Communication was chaotic, with no clear structure or targeted focus.

    Imported LayersCreated with Sketch.

    We need to create a recognizable visual identity and keep consistent engagement with the artisans.

Illustration
Illustration
Illustration

Areas of focus:

    Imported LayersCreated with Sketch.

    Content — strategy, tone of voice, and visual concept.

    Imported LayersCreated with Sketch.

    Targeted advertising — consistent work with the artisan audience.

    Imported LayersCreated with Sketch.

    Collaborations with influencers in the beauty segment.

    Imported LayersCreated with Sketch.

    Shootings:
    ● UGC (content from artisans)
    ● EGC (content created with experts)
    ● Creative product photos and videos

    Imported LayersCreated with Sketch.

    Development of a chatbot with an integrated store to automate sales and order collection.

Before

Illustration
Illustration

After

Illustration

Before

Illustration
Illustration

After

Illustration
Illustration

DeMira Professional is an example of how systematic SMM can transform a chaotic page into a lively platform for engaging with a professional audience.
The work continues — we keep developing the brand, scaling sales, and strengthening communication with the artisans.