Illustration
Illustration

Сase overview:

DeMira Professional – a Ukrainian brand creating professional products for beauty industry experts. Our range covers everything a stylist or brow artist needs – from vibrant hair colors to daily care essentials.

Objectives:
● Increase brand recognition among beauty industry professionals
● Build a loyal community of masters who love the brand
● Drive higher engagement and meaningful interactions with content

Results (over 2 years of collaboration)

Illustration
  • +100%

    Page reach

  • +100%

    Profile views

  • +3000

    Followers
    Building an engaged community of masters who not only follow the brand but also buy and advocate for the brand
    Launching a chatbot with an integrated store to scale online sales

Сase overview:

DeMira Professional is a Ukrainian brand that creates professional products for beauty industry experts. Their range covers everything a stylist or brow artist might need — from vibrant hair colors to daily care essentials.

Objectives:
● Increase brand recognition among beauty industry professionals
● Build a loyal community of masters who love the brand
● Drive higher engagement and meaningful interactions with content

Results (over 2 years of collaboration)

Illustration
  • +100%

    Page reach

  • +100%

    Profile views

  • +3000

    Followers
    Building an engaged community of masters who not only follow the brand but also buy and advocate for the brand
    Launching a chatbot with an integrated store to scale online sales

Сase overview:

DeMira Professional is a Ukrainian brand that creates professional products for beauty industry experts. Their range covers everything a stylist or brow artist might need — from vibrant hair colors to daily care essentials.

Objectives:● Increase brand recognition among beauty industry professionals● Build a loyal community of masters who love the brand● Drive higher engagement and meaningful interactions with content

Results (over 2 years of collaboration)

Illustration
  • +100%

    Page reach

  • +100%

    Profile views

  • +3000

    Followers
    Building an engaged community of masters who not only follow the brand but also buy and advocate for the brand.
    Launching a chatbot with an integrated store to scale online sales

Starting point:

    Imported LayersCreated with Sketch.

    The Instagram page lacked consistency, style, and a clear concept

    Imported LayersCreated with Sketch.

    Communication was chaotic, with no clear focus or direction

    Imported LayersCreated with Sketch.

    No recognizable visual identity or consistent engagement with artisans

Illustration
Illustration
Illustration
Illustration

Focus areas:

    Imported LayersCreated with Sketch.

    Content: strategy, tone of voice, and visual concept

    Imported LayersCreated with Sketch.

    Targeted advertising: consistent campaigns aimed at the artisan audience

    Imported LayersCreated with Sketch.

    Influencer collaborations: working with beauty industry professionals

    Imported LayersCreated with Sketch.

    Shootings:
    ● UGC (content from artisans)
    ● EGC (content created with experts)
    ● Creative product photos and videos

    Imported LayersCreated with Sketch.

    Chatbot development: integrated store to automate sales and order collection

Starting point:

    Imported LayersCreated with Sketch.

    The Instagram page lacked consistency, style, and a clear concept

    Imported LayersCreated with Sketch.

    Communication was chaotic, with no clear focus or direction

    Imported LayersCreated with Sketch.

    No recognizable visual identity or consistent engagement with artisans

Illustration
Illustration
Illustration

Focus areas:

    Imported LayersCreated with Sketch.

    Content: strategy, tone of voice, and visual concept

    Imported LayersCreated with Sketch.

    Targeted advertising: consistent campaigns aimed at the artisan audience

    Imported LayersCreated with Sketch.

    Influencer collaborations: working with beauty industry professionals

    Imported LayersCreated with Sketch.

    Shootings:● UGC (content from artisans)● EGC (content created with experts)● Creative product photos and videos

    Imported LayersCreated with Sketch.

    Chatbot development: integrated store to automate sales and order collection

Before

Illustration
Illustration

After

Illustration

Before

Illustration
Illustration

After

Illustration
Illustration

DeMira Professional demonstrates how structured SSM can transform a chaotic page into an engaging platform for professionals.
Our work continues — we keep growing the brand, scaling sales, and deepen connections with artisans.