Illustration
Illustration

Сase overview:

DeMira Professional – a Ukrainian brand creating professional products for beauty industry experts. Our range covers everything a stylist or brow artist needs – from vibrant hair colors to daily care essentials.

Objectives:
● Increase brand recognition among beauty industry professionals
● Build a loyal community of masters who love the brand
● Drive higher engagement and meaningful interactions with content

Results (over 2 years of collaboration)

Illustration
  • +100%

    Page reach

  • +100%

    Profile views

  • +3000

    Followers
    Building an engaged community of masters who not only follow the brand but also buy and advocate for the brand
    Launching a chatbot with an integrated store to scale online sales

Сase overview:

DeMira Professional is a Ukrainian brand that creates professional products for beauty industry experts. Their range covers everything a stylist or brow artist might need — from vibrant hair colors to daily care essentials.

Objectives:
● Increase brand recognition among beauty industry professionals
● Build a loyal community of masters who love the brand
● Drive higher engagement and meaningful interactions with content

Results (over 2 years of collaboration)

Illustration
  • +100%

    Page reach

  • +100%

    Profile views

  • +3000

    Followers
    Building an engaged community of masters who not only follow the brand but also buy and advocate for the brand
    Launching a chatbot with an integrated store to scale online sales

Сase overview:

DeMira Professional is a Ukrainian brand that creates professional products for beauty industry experts. Their range covers everything a stylist or brow artist might need — from vibrant hair colors to daily care essentials.

Objectives:● Increase brand recognition among beauty industry professionals● Build a loyal community of masters who love the brand● Drive higher engagement and meaningful interactions with content

Results (over 2 years of collaboration)

Illustration
  • +100%

    Page reach

  • +100%

    Profile views

  • +3000

    Followers
    Building an engaged community of masters who not only follow the brand but also buy and advocate for the brand.
    Launching a chatbot with an integrated store to scale online sales

Starting point:

    The Instagram page lacked consistency, style, and a clear concept

    Communication was chaotic, with no clear focus or direction

    No recognizable visual identity or consistent engagement with artisans

Illustration
Illustration
Illustration
Illustration

Focus areas:

    Content: strategy, tone of voice, and visual concept

    Targeted advertising: consistent campaigns aimed at the artisan audience

    Influencer collaborations: working with beauty industry professionals

    Shootings:
    ● UGC (content from artisans)
    ● EGC (content created with experts)
    ● Creative product photos and videos

    Chatbot development: integrated store to automate sales and order collection

Starting point:

    The Instagram page lacked consistency, style, and a clear concept

    Communication was chaotic, with no clear focus or direction

    No recognizable visual identity or consistent engagement with artisans

Illustration
Illustration
Illustration

Focus areas:

    Content: strategy, tone of voice, and visual concept

    Targeted advertising: consistent campaigns aimed at the artisan audience

    Influencer collaborations: working with beauty industry professionals

    Shootings:● UGC (content from artisans)● EGC (content created with experts)● Creative product photos and videos

    Chatbot development: integrated store to automate sales and order collection

Before

Illustration
Illustration

After

Illustration

Before

Illustration
Illustration

After

Illustration
Illustration

DeMira Professional demonstrates how structured SSM can transform a chaotic page into an engaging platform for professionals.
Our work continues — we keep growing the brand, scaling sales, and deepen connections with artisans.