Yashchuk Agency | NAIVY Professional

Сase overview:

NAIVY Professional is a Ukrainian brand of professional nail products that underwent a complete rebranding and entered the market with a new identity, modern positioning, and products for nail artists.
Our team supported the full launch of the brand on social media from scratch — from strategy to audience communication.

Objectives:
● Achieve a successful post-rebrand launch.● Create a strong, recognizable visual identity and brand voice.● Attract professional nail artists and earn their trust.● Kickstart sales via social media channels.

Six-month results:

● Established brand recognition within its niche.
● An active community of professionals who not only follow but also purchase products.
● High content engagement — the brand is perceived as professional and modern.
● Consistent social media communication — with a unified style and clear positioning.

Сase overview:

NAIVY Professional is a Ukrainian brand of professional nail products that underwent a complete rebranding and entered the market with a new identity, modern positioning, and products for nail artists.

Our team supported the full launch of the brand on social media from scratch — from strategy to audience communication.

Objectives:
● Achieve a successful post-rebrand launch.● Create a strong, recognizable visual identity and brand voice.● Attract professional nail artists and earn their trust.● Kickstart sales via social media channels.

Six-month results:

● Established brand recognition within its niche.

● An active community of professionals who not only follow but also purchase products.

● High content engagement — the brand is perceived as professional and modern.

● Consistent social media communication — with a unified style and clear positioning.

Сase overview:

NAIVY Professional is a Ukrainian brand of professional nail products that underwent a complete rebranding and entered the market with a new identity, modern positioning, and products for nail artists.

Our team supported the full launch of the brand on social media from scratch — from strategy to audience communication.

Objectives:

● Achieve a successful post-rebrand launch.
● Create a strong, recognizable visual identity and brand voice.
● Attract professional nail artists and earn their trust.
● Kickstart sales via social media channels.

Six-month results:

Partnership format — full-service SMM

Strategy: establishing the brand’s positioning, voice, and the formats and types of content to be used.

Visual style: creating a unified page aesthetic following the rebranding.

Content and production: scripts, filming, photo and video content.

Promotion: setting up targeted advertising and optimizing to attract new professionals.

Community management: fostering active engagement with the audience through comments, reactions, and messages.

Opinion leaders and brand advocates: building trust through hands-on use and product demonstration.

Partnership format — full-service SMM

Strategy: establishing the brand’s positioning, voice, and the formats and types of content to be used.

Visual style: creating a unified page aesthetic following the rebranding.

Content and production: scripts, filming, photo and video content.

Promotion: setting up targeted advertising and optimizing to attract new professionals.

Community management: fostering active engagement with the audience through comments, reactions, and messages.

Opinion leaders and brand advocates: building trust through hands-on use and product demonstration.

Our approach:

We built a cohesive social media strategy that showcases the brand’s professionalism and contemporary image.

We created a new visual style — clean, modern, with a focus on professionalism and the details of product usage.

We refined the communication tone, combining professionalism with a light, approachable style.

We launched a structured content plan with sections for professionals: tips, educational videos, and inspiration.

We carried out full-scale filming, ranging from product clips to expert content featuring nail artists.

We implemented marketing campaigns that both boost recognition and encourage purchases.

NAIVY Professional is a success story of a post-rebrand launch. Starting from zero, we created a complete social media presence — covering strategy, visual style, audience engagement, and sales.
The outcome is a lively, dynamic brand that connects with its audience and grows with confidence.

Сase overview:

Objectives:
● Achieve a successful post-rebrand launch.● Create a strong, recognizable visual identity and brand voice.● Attract professional nail artists and earn their trust.● Kickstart sales via social media channels.

Six-month results:

Сase overview:

Objectives:
● Achieve a successful post-rebrand launch.● Create a strong, recognizable visual identity and brand voice.● Attract professional nail artists and earn their trust.● Kickstart sales via social media channels.

Six-month results:

Сase overview:

Objectives:

● Achieve a successful post-rebrand launch.
● Create a strong, recognizable visual identity and brand voice.
● Attract professional nail artists and earn their trust.
● Kickstart sales via social media channels.

Six-month results:

Starting point (at the start of collaboration)

Rebranding — the goal was to create a fresh market perception for NAIVY.

Lack of a cohesive visual system, tone of voice, and content plan.

The need to establish a full social media presence — from the first post to engaging real customers.

Partnership format — full-service SMM

Strategy: establishing the brand’s positioning, voice, and the formats and types of content to be used.

Visual style: creating a unified page aesthetic following the rebranding.

Content and production: scripts, filming, photo and video content.

Promotion: setting up targeted advertising and optimizing to attract new professionals.

Community management: fostering active engagement with the audience through comments, reactions, and messages.

Opinion leaders and brand advocates: building trust through hands-on use and product demonstration.

Starting point (at the start of collaboration)

Rebranding — the goal was to create a fresh market perception for NAIVY.

Lack of a cohesive visual system, tone of voice, and content plan.

The need to establish a full social media presence — from the first post to engaging real customers.

Partnership format — full-service SMM

Strategy: establishing the brand’s positioning, voice, and the formats and types of content to be used.

Visual style: creating a unified page aesthetic following the rebranding.

Content and production: scripts, filming, photo and video content.

Promotion: setting up targeted advertising and optimizing to attract new professionals.

Community management: fostering active engagement with the audience through comments, reactions, and messages.

Opinion leaders and brand advocates: building trust through hands-on use and product demonstration.

Our approach:

We built a cohesive social media strategy that showcases the brand’s professionalism and contemporary image.

We created a new visual style — clean, modern, with a focus on professionalism and the details of product usage.

We refined the communication tone, combining professionalism with a light, approachable style.

We launched a structured content plan with sections for professionals: tips, educational videos, and inspiration.

We carried out full-scale filming, ranging from product clips to expert content featuring nail artists.

We implemented marketing campaigns that both boost recognition and encourage purchases.