Yashchuk Agency | NAIVY Professional

Сase overview:

NAIVY Professional is a Ukrainian brand of professional nail products that recently underwent a full rebranding, launching with a refreshed identity, modern positioning, and new products for nail artists.
Our team supported the brand’s complete social media launch from scratch — covering everything from strategy to audience communication.

Objectives:
● Ensure a successful post-rebrand launch
● Build a strong, recognizable visual identity and brand voice
● Attract professional nail artists and earn their trust
● Kickstart sales through social media channels

Six-month results:

● Built strong brand recognition within the niche
● Grew an active community of professionals who both follow and purchase products
● Achieved high content engagement, positioning the brand as professional and modern
● Maintained consistent social media communication with a unified style and clear positioning

Сase overview:

NAIVY Professional is a Ukrainian brand of professional nail products that recently underwent a full rebranding, launching with a refreshed identity, modern positioning, and new products for nail artists.

Our team supported the brand’s complete social media launch from scratch — covering everything from strategy to audience communication.

Objectives:● Ensure a successful post-rebrand launch● Build a strong, recognizable visual identity and brand voice● Attract professional nail artists and earn their trust● Kickstart sales through social media channels

Six-month results:

● Built strong brand recognition within the niche

● Grew an active community of professionals who both follow and purchase products

● Achieved high content engagement, positioning the brand as professional and modern

● Maintained consistent social media communication with a unified style and clear positioning

Сase overview:

NAIVY Professional is a Ukrainian brand of professional nail products that recently underwent a full rebranding, launching with a refreshed identity, modern positioning, and new products for nail artists.

Our team supported the brand’s complete social media launch from scratch — covering everything from strategy to audience communication.

Objectives:

● Achieve a successful post-rebrand launch.
● Create a strong, recognizable visual identity and brand voice.
● Attract professional nail artists and earn their trust.
● Kickstart sales via social media channels.

Six-month results:

Partnership format — full-service SMM

Strategy: establishing the brand’s positioning, defining its voice, and planning the content types and formats to be used.

Visual style: creating a unified page aesthetic following the rebranding.

Content and production: scripts, filming, photo and video content.

Promotion: setting up targeted ads and optimizing them to attract new professionals.

Community management: fostering active engagement with the audience through comments, reactions, and messages.

Opinion leaders and brand advocates: building trust through hands-on use and product demonstration.

Partnership format — full-service SMM

Strategy: establishing the brand’s positioning, defining its voice, and planning the content types and formats to be used.

Visual style: creating a unified page aesthetic following the rebranding.

Content and production: scripts, filming, photo and video content.

Promotion: setting up targeted ads and optimizing them to attract new professionals.

Community management: fostering active engagement with the audience through comments, reactions, and messages.

Opinion leaders and brand advocates: building trust through hands-on use and product demonstration.

Our approach:

We built a cohesive social media strategy that showcases the brand’s professionalism and modern image.

We created a new visual style — clean, modern, with a focus on professionalism and the details of product usage.

We refined the communication tone, combining professionalism with a light, approachable style.

We launched a structured content plan with sections for professionals: tips, educational videos, and inspiration.

We carried out full-scale filming, ranging from product shots to expert content featuring nail artists.

We implemented marketing campaigns that both boost recognition and encourage purchases.

NAIVY Professional is a success story of a post-rebrand launch. Starting from zero, we created a complete social media presence — covering strategy, visual style, audience engagement, and sales.
The outcome is a lively, dynamic brand that connects with its audience and grows with confidence.

Сase overview:

Objectives:
● Ensure a successful post-rebrand launch
● Build a strong, recognizable visual identity and brand voice
● Attract professional nail artists and earn their trust
● Kickstart sales through social media channels

Six-month results:

Сase overview:

Objectives:● Ensure a successful post-rebrand launch● Build a strong, recognizable visual identity and brand voice● Attract professional nail artists and earn their trust● Kickstart sales through social media channels

Six-month results:

Сase overview:

Objectives:

● Achieve a successful post-rebrand launch.
● Create a strong, recognizable visual identity and brand voice.
● Attract professional nail artists and earn their trust.
● Kickstart sales via social media channels.

Six-month results:

Starting point

Rebranding: The goal was to create a fresh perception of NAIVY in the market.

There was no cohesive visual system, tone of voice, or content plan.

The brand needed a complete launch on social media — from the very first post to engaging real customers.

Partnership format — full-service SMM

Strategy: establishing the brand’s positioning, defining its voice, and planning the content types and formats to be used.

Visual style: creating a unified page aesthetic following the rebranding.

Content and production: scripts, filming, photo and video content.

Promotion: setting up targeted ads and optimizing them to attract new professionals.

Community management: fostering active engagement with the audience through comments, reactions, and messages.

Opinion leaders and brand advocates: building trust through hands-on use and product demonstration.

Starting point

Rebranding: The goal was to create a fresh perception of NAIVY in the market.

There was no cohesive visual system, tone of voice, or content plan.

The brand needed a complete launch on social media — from the very first post to engaging real customers.

Partnership format — full-service SMM

Strategy: establishing the brand’s positioning, defining its voice, and planning the content types and formats to be used.

Visual style: creating a unified page aesthetic following the rebranding.

Content and production: scripts, filming, photo and video content.

Promotion: setting up targeted ads and optimizing them to attract new professionals.

Community management: fostering active engagement with the audience through comments, reactions, and messages.

Opinion leaders and brand advocates: building trust through hands-on use and product demonstration.

Our approach:

We built a cohesive social media strategy that showcases the brand’s professionalism and modern image.

We created a new visual style — clean, modern, with a focus on professionalism and the details of product usage.

We refined the communication tone, combining professionalism with a light, approachable style.

We launched a structured content plan with sections for professionals: tips, educational videos, and inspiration.

We carried out full-scale filming, ranging from product shots to expert content featuring nail artists.

We implemented marketing campaigns that both boost recognition and encourage purchases.